Summary: How long have we been making toasters in this world? Toaster technology should be much farther along than this. I'm embarrassed to say that I own this toaster and it is the absolute worst appliance known to mankind. Do not buy.
Summary: I bought this toaster a couple of years ago at Target and have regretted it every morning since. It seemed to have 2 settings, "Raw" and "Burned", no matter how you set the temperature control. One had to literally stand over it and watch the bread or bagel to make sure it wasn't getting too dark.
Summary: Toast pops up too soon and will not lock back into toasting position. This is true even when the knob is dialed all the way over to the darkest setting. Also, often times it stops toasting, but the toast never pops up at all. The heating elements just turn off.
Summary: I recently did a makeover on my kitchen and all the appliances as well as decor is black and red. This toaster is the best I have yet to see, it has so many settings which makes it so easy to use. The color is very rich looking and the retractable cord is a major plus!
Summary: I purchased this toaster a year ago. When you push down the toast, it just doesn't feel right and doesn't go down all the way either. Never has. The cord has never retracted on it's own. You can't hear it pop up at all, so unless you're staring at it you don't know your toast is done.