Summary: We bought one of these sets at CostCo. With a good HDTV source, the picture was spectacular. We had to turn the brightness down and dial back the color saturation a notch to make it look more natural, but I would assume/hope that anyone investing in a high-end set would tune it to their tastes. Unfortunately, the set we got was defective and we had to return it. The defect was something in the backlight.