Summary: I bought the XEL 1 for its superb screen, modest size and unique form factor. And because it was the most affordable OLED TV available. I've admired the XEL 1 since I first viewed it at a Sony store in 2008 and patiently waited until the price seemed right. The size of the XEL 1 is just right for a small office. As to comparison to current OLED tv' on the US market, there are a few larger and improved sets out there but at up to ten times the price I paid.