Summary: These are being sold by Future Shop with them knowing full well that content and technology is not yet ready for 4k TV's. If you sell your soul to buy one of these right now, you're pretty much buying a giant useless paperweight. The highest resolution you can watch things at now is 1080p. Don't listen to reviewers like Coi who clearly don't understand the technology.
Summary: Be very careful of this and other UHD TV's. Its clearly stated that 4K signal cannot be transmitted through the HDMI 1.4 connections. I would be extremely disapointed to have bought this and not compatible within a year.
Summary: I got this Sony TV the other day from Future Shop in downtown Toronto and my buying experience was decent because the salesman was great. The picture looked very decent in the store, but I knew the contrast and colour saturation were pumped up to look impressive for potential buyers. However, after a qualified technician came to my home and finished with professional calibration, the picture was no better than my 8 year old 720p Sony TV.