Summary: The picture quality of this unit is simply outstanding. Even cable, Netflix and iTunes content gets up-scaled to 4K and provides sharper image, perfectly saturated colors, and deep blacks. The ability to stream cloud sound over optical to the external receiver, is a plus. And if you use it with AppleTV or Tivo, you can stream content directly from iPad to the TV, from most if not all applications.
Pros: Attractive Design, Durable, Easy To Assemble
Summary: I researched this television extensively before purchasing and having purchased the 55' XBR a year earlier felt the picture quality would be outstanding and it is. The set-up was fairly straight forward and the speakers need some tweaking to get the best overall sound so you will need to play around with the equalizer but I have to say the clarity and especially color palette is fantastic.
Summary: Let me start off by saying that I am a XBR fan!!!! I sold my sony XBR 929 for this unit. The 3D imaging is amazing and better than the 929 and uses passive 3D glasses. The colors are more vibrant than ever before.......after minor tweaking. Remember to break in your TV before adjusting your colors and contrast....
Summary: This TV has everything! Great picture great sound and it's a smart TV also. The only drawback is now I am so spoiled by this TV that any other TV is a disappointment. The color quality, the clarity are unparallelled . This is one of the best purchases I have made in a while and I will recommend it to everyone.
Summary: Stellar picture quality! The 3D is spectacular. I am amazed with Sony's quality of sound and picture with this TV. Additionally, the GUI menu features are elegant looking and easy to navigate. I am very satisfied with my purchase. The Sony 4K content is so clear and the colors are vibrant. I'm continually impressed with Sony's cutting edge technology in the home theater industry.
Summary: Purchased this TV in July - Love the TV. Disappointed that we would have to have a sony technician fix tv so that it could be used with Ultra media player. But biggest shock is that the price is now $1000.00 less than we purchased it!
Summary: I got this TV (and the 4K streaming box), I guess I am a bit of an early-adopter geek. The picture on this set is AMAZING, even the "regular" HD is very noticably better on this set. The sound is very good, although my friends have given mixed reviews about the front-facing speakers... their design catches glare which can be distracting.
Summary: Bought this TV for the great picture and it delivers. Sound is excellent with no need for soundbar or external speakers (installed in master bedroom). Love the mini remote. The maxi remote is hideous, (looks like from my 1989 sony tv) but who cares because you only need the mini, slim, ergonomic and modern secondary remote. IMO Sony should just not include the bigger remote. Since mine is mounted on the wall, installer took off circular base.
Summary: I purchased the XBR55X900A tv a little over 2 months ago, upgrading from a Samsung es8000. I am still blown away by this set. The overall quality is simply Phenomenal! My previous Samsung was great, but this Sony is Amazing! I love the side speakers which bring out an incredible rich clear sound with bass which simulates a 5.1 surround sound thanks to the magnetic fluid technology. I can also clearly see a difference in richness of color scale as well as detail.