Excerpt: It’s a Sony. Isn’t it always? Actually, it’s tough to say, as we are reviewing a Sony LCD after many months. Sony is either selling too many pieces to spare one for a demo, or maybe the company has a different approach to the media. Nevertheless, I love Sony devices, and its TVs need no introduction. There's a wide variety to cater to all market segments, and technology-wise the company keeps coming up with cool stuff.