Summary: Pros: - Picture contrast is great - Colors are superb - Easy to calibrate yourself - Motionflow works great and the 240hx really help with fast action scene Cons: - NO local dimming, with a LED TV, if you don't have this feature you WILL have white clouds in the corner of the tv, every LED tv will have this problem if they don't provide some sort of local dimming feature.
Summary: I bought and ultimately ended up returning this TV. I really wanted to love this set. The TV physically is beautiful. I really like the small bezel and all black case and stand. Easily the best looking TV on the market. The only real issue I had with this TV was the colors weren't as vivid or vibrant as you would expect them to be. Could be a personal preference, but I like the rich deep colors that Samsung has.
Fine as HDTV. Firmware update & Customer Disservice is nightmare
W. J. Jennings "Little Wing", Amazon
10 December 2010
Summary: I received this item on Dec 5 2010. It shipped with a firmware version already 5 iterations old. The "Automatic Update" feature is a joke. It requires your television to remain, unused and unwatched for 24-36 hours in "standby" mode for the "automatic update" process to complete....and that's with a direct, broadband ethernet hook up direct from router to the TV.
Summary: I purchased the set as part of a bundle that included two 3D glasses, the sync transmitter and a Bluray disc player. I have yet to explore the 3D functions, but as a basic TV the picture is outstanding. The menu system is very complete and includes an on-board iManual that is much more complete than the slim paper manual that comes with the set. As others have mentioned, Sony really needs to provide this as a .pdf that can be read on a computer.