Deep black levels, vivid colors, clean design. Highly recommended, but consider your viewing angle.
14 February 2014
Summary: I bought Sony's 900A to replace a 50" Panasonic plasma from 2007. I'll leave the technical details for other better-informed reviewers, but I wanted to add this review in case other owners of aging plasma sets had any hesitation on upgrading to this model. My only complaint would be the viewing angle, which is not a problem unique to this model but to most LCD displays (IPS being the exception). When you sit in the sweet-spot, the display is gorgeous.
Summary: My 4 year old 52" Sony bit the dust; the screen needed to be replaced at a cost of over $2,000. Sony only stated that they had some problems with this TV but "sorry-no discount on a new one". I'm still a Sony fan, even after that. Buy the extended warranty through the Sony website. It costs just $249. It includes in home repairs-parts and labor covered and if they can't fix it, they'll replace it (wish I had that on my old 52").
Summary: Like others, I was hesitant about spending $2000 on a 55" LED TV. Especially when you can get an LG or something similar like a Vizio for half or even less. Knowing 4K is out there as well. But my main TV was a 40" Sony from four years ago, and I had changed the room around to sit further from the TV. Have had it for two weeks now, and I don't know if I am justifying my purchase to myself, but the picture is better, as in extremely better.
Summary: Note: this TV was an upgrade from a 52" Sony XBR6 in my home theater set up. Pluses: * The triluminos color technology really works. The deeper colors are the first thing you notice. It's more than just increasing color saturation in the data. * 240Hz refresh panel, Motionflow 960 and the advanced processor eliminates just about all artifacts and produces a very sharp picture. I thought the 240Hz refresh would be important for 3D operation.
Summary: Very happy with picture quality and ease-of-use on the internet side. Sony's internet interface is MUCH better than Samsung's (I have a Samsung internet TV in my exercise room) Only thing I was disappointed in with this new Sony is the sound quality; I guess that it's not possible to get good sound out of such a thin enclosure.
Summary: The colors are truly impressive (almost too impressive) and they've even (finally) managed to make motion flow somewhat meritous. Software is somewhat buggy (neftlix won't exit) but I didn't get the TV for the apps The slim outline and subtle quartz bezel make it a stunning display piece, but the base is a little large.
Excellent TV but some weakness with the interface.
Mr. Robert C. Whitestone Jr., Amazon
6 July 2013
Summary: To put my review in context, I use the TV for viewing over the air (OTA) broadcast, DVDs, and streaming Netflix. This is my first LCD TV. I am very impressed with this TV. There are many good things about it, it fills my heart with joy, and I don't regret buying it. Compared to my last 32 inch CRT TV, the W900A is better. However, this review dwells more on the flaws I encountered with the W900A.
Summary: From what I see is the best tv offered to the market until today, simply sony is sony, best film, sound, contrast, easy control according to what was observed in the virtual conference just announced in ces by SONY