Summary: Like most top-tier TV manufacturers, Sony has a unilateral pricing policy that makes bargain hunting a challenge. The minimum price at which the set can be sold by an authorized dealer is set by Sony, and the company won't honor warranty claims if the set is purchased from an unauthorized dealer.
Pros: Good blacks, Extremely accurate colors, Excellent motion processing
Cons: Some complaints about 3D performance, Fewer Internet features than some competitors
Sony's top-tier HDTV marries excellent picture quality with beautiful design
28 June 2013
Excerpt: There is no doubt that Sony can manufacture an appealing product. Just look at its latest LED TV, the W900A, which is the company’s highest-tier non-UHD television. Upon receiving the 55-inch model (MSRP $3,299.99), we drooled over its spectacular design and fancy new remote. But underneath all the glitz and glamor, were we going to find anything that justifies its high price tag?
Excerpt: The new KDL-55W900A is Sony’s newest, top-of-the-line, non-XBR set. All of the XBRs, going forward, will be Ultra HD (4K) sets, but the KDL-55W900A, as all of the KDL designs, is firmly in the standard HD, 1920 x 1080 camp. It’s an edge-lit design with local dimming, but its marquee feature has nothing to do with contrast and black levels. Color is the plot here, and Triluminos, a term Sony has used in the past (see sidebar), promises a wider color gamut.