Summary: Like most top-tier TV manufacturers, Sony has a unilateral pricing policy that makes bargain hunting a challenge. The minimum price at which the set can be sold by an authorized dealer is set by Sony, and the company won't honor warranty claims if the set is purchased from an unauthorized dealer.
Pros: Good blacks, Extremely accurate colors, Excellent motion processing
Cons: Some complaints about 3D performance, Fewer Internet features than some competitors
Excerpt: Sometimes, new isn't necessarily better. One example: MP3 downloads provided a convenient way for listeners to store and share music, but MP3 sound quality was a steep downgrade fromthat ofthe long-running CD format. And remember when Windows Vista OS was trotted out to replace Windows XP? Okay, some things are better left forgotten.
Excerpt: The new KDL-55W900A is Sony’s newest, top-of-the-line, non-XBR set. All of the XBRs, going forward, will be Ultra HD (4K) sets, but the KDL-55W900A, as all of the KDL designs, is firmly in the standard HD, 1920 x 1080 camp. It’s an edge-lit design with local dimming, but its marquee feature has nothing to do with contrast and black levels. Color is the plot here, and Triluminos, a term Sony has used in the past (see sidebar), promises a wider color gamut.
Excerpt: In the Performance section, I'll go into a bit more detail about this quantum dot system. For now, let me simply state that this TRILUMINOS system creates a lumi-liciously rich colorful picture.