Summary: Sony has always had a great reputation for their HDTV although you will have to pay a higher premium when compared to other brands. Since the HDTV prices have came down significantly over just a couple of years, I have decided to get the top of the line Big Screen (55") LED HDTV from Sony. I have had it for 3 months now, and I am very happy with the purchase - elegantly thin panel with high quality picture, brightness, and clarity!!
Summary: I bought this unit for our bedroom. Good size and wanted higher definition picture. Love every thing about it except that network features require a special Sony adapter for wireless network connection. Even with the additional cost for adapter, this set is a good value. Picture compares nicely with a larger plasma set we have in the living room.
Summary: We bought this TV after our Samsung 52" died in less than two years. We are very happy with it, except for the sound. We had to install external speakers because even at "max" the sound wasn't great. But with the external speakers everything is perfect!
Summary: the flashlighting issue is very minor. it will only bother videophile who wants absolute best image possible. i watched dark movies on it and it still looks great. it might not have the deep dark black levels as a plasma but it does very bright clear images that out perform plasma in rooms with ambient light. i prefer this sony led over samsung's because it has a matte screen & variable analog audio out.
Summary: Just got this as an upgrade to a 46"sharp aquos we've had for 3 years.I loved the picture on the aquos,but this blows it away.This is the second Sony LCD,1st LED side lit TV we've purchased and we couldn'd be happier.