Summary: The TV picture is very good and it was not difficult at all to set up. I was very happy with this TV until, after 8 months of ownership, it would not turn on. The story of Sony's handling of the repair through their "customer relations" department is long and painful. The short story is that they have turned me and my wife into consumers that will avoid Sony in all future purchases, not because of their products but because of their customer service.
Summary: I bought this bad boy off of Amazon to replace my 6 year old Samsung 40 inch LCD. The Samsung had great color and vibrance but black levels were just not very good. I was leaning towards plasma but my wife likes to stay up late and leave the TV on. I didn't want to baby it, and worry about early burn in. Which regardless of what they say is still an issue with plasma. The Sony impresses.
Summary: I finally received this TV via a local delivery service that Pilot Trucking contracted with. Pilot got it to the contract delivery company in good time but it sat on their dock for a week before Amazon found it. Amazon customer service did a great job in getting behind the delivery people and got the TV to me. I have always purchased Sony products because of their quality. Their products were always made in Japan and I could count on the workmanship.
Summary: Intial set up was a breeze-wifi another story. Has a factory installed App for Netflix-constant buffering-really irritating. Netflix streams fine with Iphone 4s, laptop, & desktop-so it has to be the TV. Bought a 30-0' ethernet cable to hardwire the set. Hope that solves the problem Got the Ethernet cable the other day-solved the problem of buffering-still not a great unit for a "smart TV" Buy it for the picture and the amount of connections on the back.