Summary: The TV picture is very good and it was not difficult at all to set up. I was very happy with this TV until, after 8 months of ownership, it would not turn on. The story of Sony's handling of the repair through their "customer relations" department is long and painful.
Summary: I bought this bad boy off of Amazon to replace my 6 year old Samsung 40 inch LCD. The Samsung had great color and vibrance but black levels were just not very good. I was leaning towards plasma but my wife likes to stay up late and leave the TV on.
Summary: I finally received this TV via a local delivery service that Pilot Trucking contracted with. Pilot got it to the contract delivery company in good time but it sat on their dock for a week before Amazon found it.
Summary: The TV was a great purchase. The box arrived a little damaged, however serves me right for using super saver shipping. Assembly was extremely simple and although its recommended that you need two people I was able to do it myself. The TV is really thin and unexpectedly light.
Summary: I got this tv as an upgrade to a four year old 40" Toshiba. Here's my impressions: Setup - very easy, the instruction manual is pretty clear and the menus are intuitive. Remote - I really didn't use this after initial setup.
Summary: Intial set up was a breeze-wifi another story. Has a factory installed App for Netflix-constant buffering-really irritating. Netflix streams fine with Iphone 4s, laptop, & desktop-so it has to be the TV. Bought a 30-0' ethernet cable to hardwire the set.
Summary: This TV was awesome except for the soap opera effect on movies and tv shows. I fixed it by turning off CineMotion and MotionFlow but the problem persisted in Netflix. It was so annoying. Everything looked like a bad soap opera.
Summary: I purchased this to replace an older, smaller Sony Bravia TV. Overall, I really like this TV: excellent picture quality, decent sound, no motion artifact, works well with my other Sony products. Handles HDMI well. Easy to mount.