Summary: Previous "reviewer" gave it one star and says "He did not get the TV" ? That guy is an idiot. I have the TV and it works great, perfect picture and the screen is thinner then a Plasma. The KDL-46EX700 is the same as the new model: KDL-46EX710 except that the LCD screen is by a different manufacturer.
Summary: Bought the KDL46ex701 because it comes with the internet adapter and also a 3 year warrenty..Picture is outstanding as you move to the side angle it seems to lose some color depth...but the other lcd/led also have the same situation...saw the set side by side with sam/lg/pan/viz and sony picture was the best.....took about 10 min to set up cable box and wireless internet....the only neg if you can call it...the sound is just ok..
Summary: O.K. so the TV picture is great the adjustments make it possible to calibrate the monitor better then my PC monitors that I use for Photoshop processing. As far as the video goes I agree with all of the reviewers that it almost looks like you are in the action when you watch an HD content. Although, the SD content is not as good, but it is watchable (tried to watch an old B/W movie upscaled to HD... WOW).
Summary: I was looking for an affordable Sony/Samsung LED in the 46 inch range - and this was the TV that stood out in my research. All I can say is that the picture is absolutely stunning. I received the TV in time for the NFL season and put the picture on the factory set "Vivid" picture and - well - WOW! I have read reviews on this TV and can confirm that the only negative - to about 100 positives - is that the audio is quite average.
Summary: Ok I sell TVs In a local department store. I have the opportunity to look at all of them for months before I take one home. I usually can't listen to the sound, or play much with the menus. But I think the picture is the most important part.... this one has more picture clarity than any other one we sell. I still like the sharp led for it's "yellow" color.
Summary: This is a pretty good TV. Image quality is excellent, but keep in mind that as with all LCD's a little distortion in signal quality causes a lot of problems. I believe that is normal. It is edge-lit, therefore it's very slim and relatively light. It has a sleek design. HX700 looks more charming but that's only if you are willing to pay a few more hundred dollars for the looks and a few non-essential stuff. One problem is that it takes some time to power up.
Summary: I've had this TV for a couple of days and it exceeded all my expectations. I have been in the market for a new TV since November of 2009. I have done a ton of research and I believe that for the money this is one of the best TVs in the market. I looked at the Samsung LEDs and while they are good TVs, I find the glossy screens are distracting with all the reflections it creates.
Summary: This Sony LEDTV is very nice, The picture was very clear and sharp. The TV came with picture presets that was way too high, with some adjustment the blacks was very black and the picture just show vivde colors and sharp details. Love the way it looks, thin and stylish. Con : The sound coming from the speakers was weak and hollow, but any LEDTV this thin would not have great speakers, just use an surround sound system.