Summary: My purchase came damaged, most likely due to inadequate packaging. The vendor requested double boxing if you were to return an item, but the Sony TV was delivered through Fedex in only the manufacturer's single box. There was damage inside the set which was not obvious until I had assembled the stand and removed the protective tape around the edge of the frame. When turned on, the picture was half black and half looked like fragmented crystals.
Summary: I LOOK AT THE ADS IN AMAZONS SECTION FOR SONY TVs ALL THE TIME. THERE IS NEVER REALLY ANY MENTION OF WHAT THE CONTRAST RATIO IS. THE HZ HELPS BUT THE CONTRAST RATIO IS VERY IMPORTANT. IF U LOOK AT SAMSUNGS ADS IN AMAZONS SECTION , U WILL ALWAYS SEE HOW HOW MUCH THE CONTRAST RATIO IS . IT HELPS DEFINE COLORS AND SHARPNESS. SONY THINKS IT IS THE KING OF TVs AND PRODUCT? ITS NOT.