Summary: Bought this in 2008 including extended warranty. Set is now FUBAR. Warranty claim is going nowhere. Panel needs to be replaced but is no longer made. Warranty is NOT from SONY even though it was bought from SONY direct. SONY has been NO help resolving the issue. Warranty company is dragging their feet and can't seem to read their own document. No more SONY products for me. I will go LG, Sharp, or Samsung.
Summary: I actually had no complaints with the TV...while it worked. However, 8 months after the 18 month warranty expired, the LCD panel began showing thin, approx. 6 inch horizontal lines of light. The lines got progressively worse and then two "boxes" of discoloration appeared. One in the lower right hand corner, the other essentially dead center. After doing some research, I discovered that this was a panel problem that was probably linked to solder coming undone.
Summary: I bought this screen about 1 year ago. So I've had quite a test drive. I've watched Netflix streaming via a PS3. I've watched blu-ray movies, standard movies, HD TV and standard TV, photos, browsed the internet. More importantly I've played a ton of video games (PS3) on it to utter joy and amazement. I am very satisfied with the performance, picture quality and built in sound. I have a small place so for my room it's perfect.
Summary: I bought the unit direct from SONYSTYLE for $2200.00 in Jan 2009. It had an 18 month warranty and I bought a 4-year extended warranty ($200)from SONY. Good thing to. The main digital circuit board and LDC panal failed at 17 months 20 days, just before warranty expired. SONY has been very responsive for service and is replacing the entire unit with a KDL40XBR9(refurbished) unit under warranty. SONY no longer offers the KDL40XBR7 set except as a refurbished unit for $1350.
Summary: I researched the LCD TV arena extensively and Sony kept coming up as the "Top Dog". I found the Sony KDL-46XBR9 on sale from Crutchfield for $999.00 delivered and jumped on it. The set-up was as quick as 1-2-3. The picture? Wow!!! I was blown away. Sound quality could be better but overall this TV can't be beat for the price. UPDATE 08/21/13 Still works and looks awesome! Update 06/14/14 Still Lovin' it!
Summary: I was in the market for a new flat screen TV that was feature rich at a good price. I was all set to get a Panasonic Plasma and at the last second came across this Sony flat screen. I had to have this TV! This model had all the features I wanted in a flat screen TV. Including; PIP, good sound, high contrast ratio, 120 refresh rate, built in digital and analog tuners, and lastly it must show a good picture.
Summary: The tv gets compliments from everyone that comes over. Killer picture quality! Can't go wrong with a Bravia! I'm not being a sony fan-boy but with all the research I've done, many experts point right back to the Bravia.