Summary: Great picture quality, punchy colours, bright and sharp on the HD channels, although I have noticed motion blur on some panning shots. Apart from that, images are stunning. Sound quality is OK, I find your ears adjust after a while to the rather thin sound. Sound Base can always be added. Overall improvement in images over my old KDL-EX503 Sony anyway. Shame the TV doesn't swivel and it's a bit wobbly if knocked. Happy with it though, until the 4K TV's drop in price.
Summary: This Sony TV has a truly excellent picture, right out of the box, without any fuss or settings adjustment. The Cinema mode is stunning and is almost as good as a plasma. I'm quite happy to leave it in this mode for everything as the picture quality is sublime. While the sound is lacking a little it's acceptable partly because the speakers are placed in the bottom of the TV where it's thickness increases.
Summary: Wow, im back into enjoying the TV experience again. Just upgraded my 26 inch tv to this, I tried the 32inch first but as the bezel surrounds are now so thin it actually looked smaller than my 26 on the tv stand, just didnt look right. This one however looked better, the screen is massive to us now however, its a bit of a jump from the 32 in its presence, but a stunning display.