Excerpt: I bought this tv because my old one broke down. I was planing to spend so much but one friend of mine who knows much about televisions told me that this was a great TV and it was on discount too.
Summary: After doing much research, just bought this 40" from Sony as part of main home theatre system. I cannot say enough about it. I was at first little skeptical about buying a 40" for a 7-8 foot viewing distance. This turned out to be a non issue. This HDTV is everything everyone says it is. It has amazing HD picture quality. The SD 480i channels are good as well. On screen menus are easy and intuitive.
Summary: The picture is great, but there is an audible digital noise that comes out from the speakers. You would never hear this noise over the ambient noise in a retail store, but you can certainly hear it in a quiet environment. This is a constant level noise that is present from all the inputs, even is there is no source connected. It only goes away if you use the mute button, or run the volume down to zero.
Summary: I recently bought this like several other reviewers for a few hundred less than the current price a few weeks ago. The Eagle delivery shipping time and handling was superb (about 4 days to ship). The shipper volunteered to stick around while I set it up, but I let him go. I originally was going to buy this at local retailer, but the price difference was over $500 at Amazon.
Summary: I've been really pleased with this HDTV. I had read that one of the weaknesses of LCD monitors is that they tend to blur fast moving images (like in action movies) so I held out for a model that had a 10 bit processor and 8ms response and I have yet to see any blurring in either movies or video games. Another complaint I've heard about LCD is that they have difficulty producing deep blacks. Again, this has not been the case with the KDL-40V3000.
Summary: I already have a 25 year old Sony 27" tube that still works beautifully. I also have a 35" Sony tube that has a gorgeous picture, but is huge and heavy. This unit is replacing the 35" (it will be sent to the basement for the kids to enjoy movies). I've had great success with Sony television products, with only one repair in the past 25 years! Just amazing.
Summary: I've been buying Sony TVs for more than 30 years, and they rarely disappoint. The 40" Bravia is no exception. Last year I bought the 70" SXRD model for my living room, and the 40" is for the bedroom. Many televisions are high quality and prices are dropping, so why get the Sony? Picture quality is excellent, especially in high def. Sound quality is very good without a home theater setup. Not always the case with flat panel TVs with small bezels.
Summary: Very good picture quality, no glare problems and no discernible viewing angle problems. The Amazon price was several hundred dollars less than any other place I checked, ie Best Buy, Circuit City, Sears, Sony and even better than Army/Air Force Exchange service. The delivery was painless. The delivery compary called and made an appointment, delivered, unpacked, placed the unit where I wanted, helped with initial on screen setup and hauled the trash away.