Excerpt: With a 40in diagonal screen, Sony’s KDL-40HX723 might not be the largest TV you can buy for £900, but it’s certainly one of the best equipped – 400Hz response times, 3D support, internet TV functions and an incredibly thin chassis that makes it ideal for wall-mounting could make it the ideal high-end set for those with a smaller living room. The screen bezel isn’t particularly thin, but the combination of black and brushed metal materials still looks fantastic.
Conclusion: While we wish Sony would support MKV media playback, we can’t complain about the audiovisual quality of this screen. Offering an admirable HD performance, active shutter 3D that doesn’t fatigue and a galaxy of IPTV, it’s the star turn in Sony’s current TV fleet. Beam us up one, Scotty.
Pros: Crisp, convincing HD images; bright ‘outy’ 3D; well-stocked streaming media portal
Excerpt: Sony’s EX723 series turned out to be some of the worst 3D performers we’ve seen, but subsequent 3D models have upped the brand’s game. On paper at least, this set looks equipped to do the business. It carries MotionFlow XR 400 processing; a system that combines the detail boosting, noise-reducing qualities of Sony’s new X-Reality picture engine with a 400Hz effect to hopefully kick crosstalk into touch.
Pros: Mostly very good 3D pictures; excellent 2D pictures; Sony’s BIV online system is superb
Cons: Residual 3D crosstalk in dark scenes; more than a little overpriced