Excerpt: Don’t be thinking that affordable billing means that the Sony KDL-40HX723 is remotely basic. Not only does it feature HD tuners, smart TV applications and 3D playback, but this Sony is in fact one of the better-specified models in Sony’s entire range.
Pros: Strong smart TV content offering, natural, subtle picture, good detail, solid Freview HD tuner
Excerpt: Sony TVs are a bit like Star Trek movies. They alternate between good and woeful for no apparent reason. But while the decent Trek flicks are relatively easy to predict - stick with the even-numbered outings and you won’t go far wrong - avoiding the duds in the Sony catalogue is more of a challenge.
Pros: Crisp, convincing HD images; bright ‘outy’ 3D; well-stocked streaming media portal
Excerpt: Sony’s EX723 series turned out to be some of the worst 3D performers we’ve seen, but subsequent 3D models have upped the brand’s game. On paper at least, this set looks equipped to do the business. It carries MotionFlow XR 400 processing; a system that combines the detail boosting, noise-reducing qualities of Sony’s new X-Reality picture engine with a 400Hz effect to hopefully kick crosstalk into touch.
Pros: Mostly very good 3D pictures; excellent 2D pictures; Sony’s BIV online system is superb
Cons: Residual 3D crosstalk in dark scenes; more than a little overpriced
Excerpt: The KDL-40HX723 has an ace up its sleeve with the potential to improve dramatically on the poor 3D efforts of the EX723 series . Motionflow XR 400 claims to deliver a processing-driven equivalent' of 400 frames per second, which ought to bode well for three-dimensional playback.