Excerpt: Though it's not perfect, Sony does have a reputation for building some of the best tellies around. So much so, in fact, that it could be tempting, when perusing the shelves of your local Tesco superstore or browsing through Amazon on your PC, to spot the KDL-37EX401 and think ‘blimey, that's a bit cheap, but it's a Sony so it's got to be good.' That, though, would be a mistake: the EX401 isn't horrible – but it's not that great.
Pros: Cheap for a Sony, looks decent, sharp, punchy pictures, XMB is quick to operate
Cons: Limited features, weak motion, overemphasis of edges, unsubtle contrast