Summary: I bought this TV in January. The picture is fantastic, the factory sound system is not so great so expect to buy a home theater system. Having to buy a home theater sound system was not that big of a surprise so its not the reason for the poor rating. The horrible service that we have received from Sony is the reason for the poor rating. The TV quit working at four months most likely due to a power supply problem that from the web appears to be prevalent.
Summary: I bought a new 52 in. XBR9 back in Oct. 2009 for $1,900, and the LCD panel has already gone bad after 22 months. Cost to fix = $2,800! I called Sony and they could care less! Offered to sell me another set for a reduced price. I wouldn't spend another penny on their products! Look elsewhere.