Summary: I bought the Sony KDL40EX720 and I give it an average rating. It seems most LCD have similar picture quality, but this particular TV fails in 3 areas. 1. It picked up only 20 channels with my Terk HDTVa antenna vs. 50 channels for TCL L40FHDF12TA and 50 channels LG 42LV4400. 2.
Summary: Had the TV delivered on 4/24/11. From a picture perspective, this is a good TV. Positives: Good picture improvement on the 2004 Sony Wega Plasma TV that it replaced. Have not yet tried the 3D since this didn't come with it. Negatives: The TV remote didn't work at all.