Summary: I really love this WiFi TV. It has a great picture and it is easy to stream to it. The only thing I don't like is how it oversamples and makes every movie and show look like a soap opera and I cannot figure how to turn that off.
Summary: This is my fifth Sony TV and the first non-XBR that I have owned. I was looking for a quality LCD TV in the 40" to 46" screen size, and the choices were very slim. I currently own the model year 2011 flagship XBR-55HX929, and this TV has almost all of the same operational features of that one (the most important being the top-of-the-line X-Reality Pro video processor) with the exception of the full-array back-lighting.
Summary: If you're looking for a high-resolution television that's ideal for home cinema and HD gaming, this is definitely the ticket. The versatile Sony BRAVIA HX729 Series 3D TV optimizes the picture quality of content in every way possible - with the most advanced video-processing technology Sony has to offer, that utilizes their exclusive Super Bit Mapping for video, and Motionflow XR480, this television's picture will rival that of today's 4K Digital projectors used in movie...
Summary: When we purchased it, this was the least expensive HX series TV. I was going to go with an EX series, but after a visit to the Sony store, it was clear (no pun intended) that the HX series was a much better looking choice. As stated by many already, you need to adjust the settings to your liking, as the picture doesn't look too impressive with factory settings, but once you've adjusted it...WOW. This set looks amazing.
Summary: Ordered this Sony 46HX729 TV late Saturday afternoon and Vann's shipped it immediately and got it Wednesday morning, even with the holiday. Easy to set up, picture was acceptable even with at the default settings. But I loathe the "soap opera effect" and thankfully you can turn that feature off. TV is working great so far and so happy with the purchase. Vann's customer service was awesome and I didn't even have to request for rush shipping.