Excerpt: If you have the means, then I think the Sony Brava will make an excellent choice. Assembly is easy, the pictures are so clear and sharp, the volume perfect and it can be hooked to any machine. Overall, I just think that Sony is well worth paying the price. I would not mind getting the same brand for a second TV in the house in the future. Even though it is a bit expensive that the rest of the competition, I still believe it’s a very good value product.
Pros: eco friendliness, internet connectivity and overall product quality
Cons: blooming in screen in darkened room, side viewing angle washes out picture..an IPS screen would be ideal like I have on my Viera in my bedroom. This HDTV is a reliable workhorse. Online firmware updating is awesome.