Excerpt: For every one person looking for a crazy, pimped out big-screen, there are four others looking for a no-frills boob tube. Sony straddled that line with the KDL-40EX500. This 1080p powerhouse has all the motion-smoothing tech of its pricey brethren, but delivers it in a basic, financial-aid friendly...
Pros: The meat and potatoes TV for the rest of us. Great colors and high-speed motion performance. Ambient light sensor automatically adjusts brightness and contrast. Easy setup out of the box.
Cons: Speakers lack oomph, bang, crash. Light on advanced features. Completely forgettable remote. 120-Hz video processing can give standard-def video that dreaded soap opera look.
Summary: The Sony KDL40EX500 is an excellent TV offered at a very affordable price. Despite its CCFL backlight, the image quality is very good, with good contrast and outstanding color fidelity. We can only complain about its consumption of about 150W.