Summary: Only when I plug it with my computer, there is no HD 1080p full screen effect. Only I can see part of the screen usage which makes the visible portion smaller than it should be. And for AT&T cable TV sets, whatever I tried, it just cannot be properly functioning 1080p by adjusting the AT&T settings menu. It shows part of the program screen or visible part cannot be fully stretched.
Summary: I have had this TV for 1.5 years. Looks nice, good quality picture. I have it hooked up to a home theater system for sound, so I can't comment on the sound quality. I am happy with it and I have had good luck with other Sony products in the past.
Summary: Alll manufactureres are losing money selling LCD TVs but that's to our advantage. Although this uses older backlit technology (CCFL - Cold Cathode Fluorescent Lamp) compared to the newer and better TFT (Thin Film Transistor), it is still an excellent TV. I will splurge on a LCD-TFT next time!
Summary: Writing this to help save some the grief that I went through replacing my old TV unit, which was a 51" Sony rear projection. That tv lasted 8years with fairly heavy use. We decided to downgrade to a 40" range model and I throroughly researched brands on consumer reports.com. I opted initially for the 40" Samsung LED/1080p/120HZ. Upon setup noted that the picture was sticking (macro blocking) when watching HD quality signal with UVERSE.
Summary: As an owner of a 42 plasma TV for several years, this was my first purchase of a LCD TV for the bedroom. This "entry level" Sony TV is a good looking unit, very clean lines and appears to be well made. The picture quality is acceptable, not on par with my plasma. There are distinct "blur areas" in the picture in faster motion scenes. The TV is hooked up to "cable" and I used a HDMI cable from the TV to the cable box.
Summary: I bought this TV to replace a 15 year old sony. I was fooling myself into thinking it still gave a good picture. Wrong. Well it does beat the LCD for SD broadcasts. You need an HD cable/satellite signal for any HDTV or you will be disappointed. I am dropping cable anyway and only use it for Netflix and streaming my movie collection thru Apple TV, so I didn't want apps, 3D, etc. I agree with all the positives from the other reviews.
Summary: I don't know what the other guy's bad review is all about. This tv just came out in february and is a no bells and whistles Sony Bravia. No led backlighting, no swivel stand, no internet apps etc. just a solid lcd tv with a great picture. I like it just as much as my two panasonic plasmas except for the viewing angles. They are not bad, just not as good as the plasma's. The picture is great right out of the box. Nice and natural.
Summary: For those seeing the 1 or 2 star reviews, do yourself a favor and ignore them as they address aspects of the TV that are common knowledge to anyone who has done their research and are flaws present when shopping for ANY TV of this type. This is doubly true for the speakers - if you're expecting a massive wall of sound from any TV's internal speakers then it's a wonder you were intelligent enough to type a review on Amazon. Now, on the the important stuff.
Summary: I was using 10 year old TV tube, so for me this is the first big LCD TV ever, thus comparison is not going to be fair! I wanted something with good image quality, reliable and within budget for apartment. Looking at various TVs, I knew that I wanted Sony for image quality and potentially can go for Samsung. My primary viewing is cable, DVDs etc. no sports, thus no need for 120 or 240 Hz and did not wanted to pay for it.