Summary: I have a Samsung DLP and I think this looks even better. Nobody has given me a really good explanation for what SXRD but Chosen told me it was great. I love this TV. It is way better than the Samsung. I wish I had more rooms. I first looked at this TV when my cousin told me about it. He paid almost a thousand more. Grab one while you can.
Summary: What can I say, I really don't know how it can get any better. I've looked at other TV's that appear as good, but who knows. It's certainly everything I hoped for. I did not research to the full extent I usually do. It was between this and the Samsung DLP. I practically tossed a coin because they both looked to good. I am totally satisfied, but continue to second guess myself because I see others (XBR) that cost so much more are they really better. Well, I don't see how.