Summary: I have owned plasma displays for the past 13 years. I'm not a big fan of LCD. Overall I think this is a nice set and most people would be very happy with it. The high end plasma manufactures seem to be going out of business, first Pioneer then Panasonic. Having owned both, I miss the Plasma. The Sharp can be adjusted to the point of a really nice picture that we all can enjoy as long as you are relatively head on.
Pros: Color, brightness, black level, build quality, adjustability
Cons: quality of picture as you move off center. This may be common among all LCD displays.
Summary: Before I bought this TV I didn't my research. I was looking at Samsung because I a Samsung LCD. Then in the past 6 mths, I purchased a tablet and phone by Samsung so I was looking at their TV so everything good communiate with each other better. But everything I read Sharp was at or near the top. Just with a few tweaks, most with the back lighting, the color is amazing.