Pros: Picture quality is surprisingly good considering I only paid $399.00 AND free shipping at Walmart. I have seen similar tvs at twice the price with comparable HD picture clarity.
Cons: I highly recommend using a power screwdriver when attaching the tv stand. Sceptre provides a screwdriver for this but the insertion of screws to base is so tight you will save yourself a lot of expletives if you use the the power driver instead.
Summary: Paid $550 for this last Christmas. The initial disappointment was poor sound quality, which was OK because we connected the Surround Sound. Now 9 months later the screen is dark on the left hand side. Very dark. You can see this as the TV boots up. The logo used to be all bright red, now on the left hand side it's hard to see grey on the left, red on the right. Something electonic failed.