Pros: Superb and spot on colour reproduction. Colours are vibrant, realistic and amazingly incredible black levels. I have a 2010 Panasonic and this TV beats that Panny for blacks. Clarity is unbelievable.
Cons: Only one con. In a completely dark room and only if watching a movie with letterbox across the top and bottom, there is light leakage so you do not get a uniform black in the four corners in the letterbox part of the screen.