Summary: Yes, the curve is a gimmick and really doesn't add anything noticeable. But it DOES help with reflection of lights quite a bit. If your thinking about, just buy it. You won't regret it. I updated from a Mitsubishi 65" WD-65732.
Pros: Beautiful screen, when adjusted correctly Fast processor Easy to understand
Excerpt: We purchased the 65" curve. We really love the beautiful, sharp picture! Whoever thought of making this television with the curve feature is a genius! It really pulls you in and makes it look like it surrounds you a little.
Pros: Amazing quality, it was a battle choosing which version of this TV i wanted. This blows my previous Samsung 720p 3-D plasma TV out of the water. i would recommend this TV to everyone interested in upgrading.
Cons: the time to get this TV and the miss communication between new egg and the third party warehouse was a bit of a hassle but still the TV is worth it.