Summary: Control is everything in the star of Samsung's latest wave of Edge LED TVs
Pros: Smart Hub video content, Voice control tech, Freesat HD & Freeview HD, Upscaling & 2D/3D Blu-ray, The Samsung UE40ES7000's built-in camera, backlit remote, iPhone app, Smart Touch remote and voice control all impress. A clean, contrasty and nicely upscaled standard definition image impresses, as does the Freeview HD EPG, Blu-ray detail and 3D trickery – the latter complete with lightweight specs. It's also great to see Freesat HD as an extra feature.
Cons: Too many apps, Can't customise Smart Hub, Poor sound, Game mode, Pricey, but versatile, Samsung's Smart Hub can feel cluttered, while gesture control seems a gimmick. Game mode features some lag and is disappointing, as are most of the picture presets, while Motion Plus requires some care. There are a few inconsistencies in the on-screen menus that make some of the picture options hard to locate, while bright areas of 3D images do appear to cause a lot of flicker.