Conclusion: Not bad, then. Not bad at all. Philips has done pretty much everything right with this TV. Yes, there could be more texture in deep black areas, but that's true of pretty much every single LCD set out there. And yes, the menus could be a little more intuitive – but you probably won't be delving around in them very much.
Pros: Punchy, vibrant picture, Ambilight, Loads of setup options, High spec, 3D glasses included
Cons: Black detail could be improved, Some holes in smart offerings