Summary: If this is your first plasma, please visit a showroom with sound proof room or a friend who owns this TV. I am not going to add anything about the picture quality other than what others have said. It is fantastic and 3D is really superb. But the fan noise is a big let down. I could hear the fan noise even 10-12 feet away. You will not hear it while watching movies. But, that is not what you are going to use this TV all the time.