Summary: I needed a small TV for my living room and viewed many around the £400/£500 range. But everytime I saw this set in action, it put all others in the shade. The problem was the £1200+ price. Why so much for such a small screen? Anyway, I just couldn't buy the lesser sets, and hunting around on the net found one for £799 about 300 miles away!! The best £799 i've spent as all my friends comment how much better the picture is compared with their Sonys Samsungs etc etc.