Summary: As a consumer who actually bought the ZT60, I think I can put a few things into perspective. Back in '09 I saw a demo of a 50" Pioneer Kuro plasma (the industry reference for black level quality until now) at a store with the lights switched off. Yes, I was impressed. Blacks looked visibly black. A couple of months ago I went to a Magnolia (Best Buy) store to see if the ZT60 could live up to its hype.
Pros: Unrivaled picture quality, Extremely accurate colors/color temperature in the THX mode/EBU modes right out of the box, Beats The Pioneer Kuros black level and gray scale reproduction, Low screen glare/reflectivity compared to all other plasmas to date
Cons: Expensive, No S-video input to make the most of S-VHS sources; composite video input rolls off high-end and makes SD sources appear duller than they are
Summary: I've logged over 250 hours on this unit. The ZT60 works as a TV should work while providing the best picture quality of any TV to date. It's easy to operate & has more features (apps) than I'll ever use. If you can afford it & you don't have a super bright TV room this is the TV to get.
Pros: Black level, contrast, color saturation & accuracy, smart features
Cons: Fan noise may bother some in given settings, price, may be too dim for rooms with uncontrolled light, ARC is buggy.
Summary: I love this TV. I originally bought an led 240 but I like to watch sports and the ghosting on LEDs drove me crazy. Why are they still so slow at refreshing the screen. Plasma a are so much better for picture quality and especially for movies and sports. Wow this TV is great.
Summary: Picture quality on high def is amazing, blacks are amazing,use breaking bad as a reference for picture quality and you will be blown away,slight fan noise issue but panasonic fixed it,though it has not fully gone away its a minor trade off for the best tv ever made.When the rear of the panel was off i recorded the made in japan sticker on the inside of the panel,which is pretty cool because the box states assembled in Mexico.This tv will be the reference tv for many...