Summary: I was in the market for a new TV. I wanted the best picture possible (without spending $6,000 on a new 4K TV set) for a 65". Unfortunately, I still paid almost full retail for this one as I was waiting for it to come out. With such rave reviews from both experts and customers alike for the prior year model, this was sure to be even better. I have always been apprehensive of buying a plasma as I was afraid of burn it.