Summary: I recently purchased one of these TVs at a local electronics store. I was super excited about the relatively low price and vast features. My only concern was with burn in. After asking the store associate about this, he quickly told me that burn in is not a problem in modern plasma TVs. Taking his advice, I ponied up the thousand bucks for this new living room centerpiece. I use a HTPC (Home Theater PC) for most of my entertainment at home.