Summary: I purchased this TV based on extensive research and reviews done in the market. On this site, and many others, the television quality was noted as the best in the market for it's price and size. After 5 months I think the picture quality is solid. However, this "Smart TV" has advertising pop ups that surface with volume changes. You can't turn off the ads, only turn off the specific targeted ads you will receive.
Summary: I am very impressed with the TV. I believe the picture quality is right there with my 60" Pioneer Kuro Elite. It is nice and thin, has an attractive thin trim frame, easy to operate and set up and is much less of a problem reflecting room light than plasma TV's I have owned previously. I am using the settings suggested in the very flattering C-Net review and find them to be very much to my liking as well.
Built in ads ruin an otherwise great viewing experience
M. Fiske, Amazon
5 May 2012
Summary: As of the latest automatic firmware update, Panasonic has taken to displaying ads OVER other video sources. For example, the television will display an ad for Panasonic subscription services over your HDMI DVD input. This is incredibly invasive and disappointing. I didn't pay this much for a television just to have Panasonic decide to later "update" the unit with ads.