Summary: I own several HDTV's. All are plasmas, as this is the only current technology that gives you unlimited viewing angles and the best picture quality. When OLED becomes reasonable, this may change. I have a Samsung, a Pioneer Kuro and three Panasonics. This LG is the most reasonably priced big-screen (plus 50 inch) plasma you can buy. After tweaking the settings, the picture is good, but black levels are not on par with the Pioneer Kuro.