Summary: So I'm not going to talk about how great the picture is, or how cool some of the internet applications are, or how great the 3D is. Most reviews do a good job at that. Let me tell you, this picture is crazy good. What I do want to discuss is GAMING with this TV. In particular, first person shooter games. I cannot get rid of the lag. I have read over and over about people getting rid of their lag by changing the AV mode. Let me tell you, it doesn't work.
Summary: In a nutshell - I love the passive 3D and regular display, BUT this TV has a limitation that leaves the DLNA and optical output features worthless, and needing me to keep a separate unit (WD TV Live). The optical output only supports stereo PCM. That is to say, that's all LG allow/support in the US - for some reason they are unable to negotiate Dolby/DTS pass-through and/or include in the set, even though the set is fully capable.
Summary: Watched a 3D movie on this unit and it appeared to be somewhat blurry. Figured that was simply what home 3D must look like. 5 days later I bought another LG almost identical 47 inch (the 120hz model) from a local retailer as an older projection tv in my home died. Then I watched a 3D movie on the newer LG. Holy cow. It was clear-- no blurriness. I played the same 3d movie on both and isolated the blurriness on the 240hz model.