Summary: Additional information is available on Wikipedia (search Motion interpolation). I am rating this product down as this is effectively false advertising. Also important to note that LG is not in any way the only OEM doing this, each of them has their own trademark name for this practice, so double-check all specifications carefully before purchasing.
Pros: See below.
Cons: All prospective buyers should be aware that "TruMotion 240hz" is not the actual refresh rate of this TV. It is likely actually 120hz with interpolated images every other frame intended to reduce motion blur without utilizing true 240hz (read: more expensive) hardware. Issues with this technology can include digital artifacts and the so-called "soap opera effect." Some people may not mind or even notice the difference, and even if you do it may still be worth the low p...
Pros: Good picture in a dark room, and 3D seems to work well with 3D DVDs.
Cons: Poor picture in daylight. Crashes when connected to ITunes and Netflix. Remote is a good idea badly executed, awkward to use. Problems connecting to wireless network, though other devices in the same room connect well. Badly designed menus.