Summary: I purchased the LG 37" HDTV, because of the LG Brands reputation in the Electronic Field. I made a great decision!!! By going with the 1080p and 120hz features,will almost assure me that I will have a TV for years to come that will not become obsolete. (OK 3D came out but who cares) The picture is great, the sound is great and the $699.00 I paid was a great value. I recommend the LG Brand to anyone looking for a HDTV. Happy Shopping!!!!