Summary: The price for this TV is excellent, the assembly quite straightforward, and picture quality satisfactory (since we didn't have a "real" HD source) but the sound was not as good as the analog set we are replacing. This TV looked much smaller in our living room than on the showroom floor, so we are upgrading immediately to the 42" model.
Summary: Picture quality: color, sharpness, contrast, etc, starts out great. Between 15 to 60 minutes there is a dramatic decrease in the quality of all these features. I have had the TV 12 days, and it acts the same way every time - very disappointed. As soon as time permits, I plan to return the unit to a local store and exchange it for different Brand.