Summary: I bought this TV for $699. I thought it was an average value with free shipping and no tax. I have this TV connected to an over the air antenna. The picture is superior to my 37" Olevia LCD HD TV in every aspect. I also own a 52" Toshiba DLP, of which the picture is awesome. But the JVC is just as bright as the DLP, much brighter than the Olevia, and I have it in a well lit room.
Summary: This JVC LCD is a fine TV for the price. I paid $700.00 for it while the local stores was carrying it for $829.00 or so. There are a lot to learn about the LCD TV industry. I probably would not have bought one yet if I would have known some key issues. For one, we have digital cable with about 10 HD channels and the HD channels look incredible on this TV, but the digital channels really don't look that impressive. In fact some of our other old tube TV's look better.
Summary: A perfect TV for gaming or movies. I think LCD's are priced right and deliver a crisp clean picture. They are quiet and perfect for gaming or Blu ray disc. This TV is not too big or too small. You can hang it on the wall or keep on a stand. You can watch in 720p or 1080i. Either will do just fine. The sound is great although I have a home theater system. The most surprising thing is the digital tuner. A great buy and a contenter with anything else out there.