Cons: I am a Chinese and I love to eat rice and know what good rice is. I heard good thing about Zojirushi and would give it a try. I found it's not better than other rice cooker which cost less than $100. This one cost me around $300. And after 2 years use, the lid just doesn't close. My friend bought the same model at the same time with me and it died less than one month.
Pros: Makes perfect rice of every kind. I eat mostly basmatti but have also made numerous batches of sushi rice, sweet rice, GABA brown, brown basmatti, and afew biryani's. Everything has come out perfect. The rice this thing makes have zero resemblance to any other pre method. It's like eating an entirely different (TASTY!) food.
Summary: You cannot compare this to an everyday rice cooker. It cooks rice perfectly and keeps it warm and fresh without any sign of wetness or crust for at least 24 hours. It is the Cadillac of rice cookers and for anyone who eats rice more than once a day and wants rice at hand, this is the cooker for you.