Summary: Update the firmware to version 1.1, then get this THX-certified projector calibrated -- I did it myself with a Datacolor Spyder 4 and some free software from AVS and HCFR -- and you will have the finest 2D HD projector for the money.
Summary: Personal Experience I've been playing with and enjoying mine for a couple of weeks. What an amazingly good investment. The color performance is spectacular, and unlike anything I've seen under 50K on dark scenes with rich colors. I'm rewatching many old favorites now available on blu ray and look forward to time watching with the family. It is hard to believe you can get this kind of performance for the dollar.