Summary: I love this stuff! It's so much easier than artic silver be able to use a little brush instead of my fat finger to slather this stuff all over my CPU. It's keeps things cool in there while things are getting hot if you know what I mean. And I think you do ;-) I'm talking heat dissipation here. Oh yeah! - if you want them easy then this is the way to go.
Summary: Much easier to apply than traditional thermal paste, and you know you're getting a good even coat where it's needed. But I must warn the guys, if your woman sees you applying this stuff, she may ask you to "do her nails" so make sure you only apply it when she's not home. Oh, and hide the bottle too. My wife originally thought it was a bottle of finger nail polish left behind by my girlfriend.
Summary: This is the first thermo compound I've used that has an attached brush, which in its liquid state, makes it really easy to apply compared to the syringes. Apparently I can easily apply this in a thinner layer than the original thermo compound layer on my laptops CPU. Speaking of laptops, this compound has successfully saved the discrete graphics cards of two laptops with reapplication of the thermo compound layer. No more overheating and protective shutdowns.
Summary: I bought it after seeing other high reviews on the internet. I love this product. It is easy to use due to the brush on style. No smearing of product with a credit card, or guessing about how much to use. Great price, great product. Thanks for carrying it.