Summary: I have used this now on 3 separate new-builds. I don't understand the negative reviews - this has worked flawlessly for me. It is extremely simple to use - just be careful when "painting" the processor surface that you don't slop any over the side.
Summary: I am a noob when it comes to building PCs. There is so much advice on what thermal paste to buy and how to apply it that it's almost impossible to make a decision. This stuff takes all the guess work out of the choice. You apply it like model paint to the processor or heat sink.
Summary: I love this stuff! It's so much easier than artic silver be able to use a little brush instead of my fat finger to slather this stuff all over my CPU. It's keeps things cool in there while things are getting hot if you know what I mean. And I think you do ;-) I'm talking heat dissipation here.
Summary: Much easier to apply than traditional thermal paste, and you know you're getting a good even coat where it's needed. But I must warn the guys, if your woman sees you applying this stuff, she may ask you to "do her nails" so make sure you only apply it when she's not home.
Summary: This is the first thermo compound I've used that has an attached brush, which in its liquid state, makes it really easy to apply compared to the syringes. Apparently I can easily apply this in a thinner layer than the original thermo compound layer on my laptops CPU.