Excerpt: Remember the time you first saw Rob Schneider on Saturday Night Live doing his "Talking to the Rich-man" sketch? You know, the one where the guy takes a name and plays with it endlessly: i.e. The Rich-minator, Rich-meister, Rich-tola. Many of you probably laughed when you first saw it. And remember the first time you saw Damon Wayan's "Homie the Clown" routine on In Living Color ?