Summary: You can select various viewing modes and color/contrast schemes by intended use (ie. photo, movies, low energy, and RGB/color enhanced) as well as three customizable settings (gaming 1,2 and 3). After spending MUCH time trying to reduce the brightness and increase the color intensity manually, I found that simply choosing the preset 'photrealistic' color setting, reducing the brightness further down to '50' and then saving as custom gaming preset #1 did the trick for me.
Pros: - Height adjustable stand (HAS)...very nice for $200 monitor.
- 2ms response great for games and movies.
- There are HDMI, DVI, and VGA ports, not sure how other reviewer missed them.
- Good quality control: no dead or stuck pixels on mine.
Cons: - Unbelievably bright with washed out colors out of the box. Needed much adjustment, see below.
- Comes with VGA cable only...should really have a DVI cable or HDMI in the box!