Summary: I have two monitors to compare this to: my ASUS VE278Q and my BenQ EW2730. Of the three, this one has the best colours, contrast, and whites from what I can tell. The blacks are only slightly worse than the other BenQ. As for ghosting: my EW2730 has absolutely horrendous ghosting, and is impossible to comfortably watch a video or play a video game on. My VE278Q on the other hand has extremely minimal, if any (maybe slight reverse ghosting), ghosting at all.
Pros: - Excellent colours, contrast, and blacks, - Awesome sale price!
Cons: - Mild ghosting, - Awful menu and buttons, - Whites tend to be overly blue