Summary: I don't print many labels so I couldn't justify spending more for a label maker. This one works well enough and has been reliable. Letters and numbers are easy but for everything else I had to scan and resize the manual's guide page showing the graphics symbols. I stuck it to the bottom of the label maker and that helps a lot. I tried using paper label tape and found it very hard to work with.
Pros: Lots of formatting options including 2-line labels. Has held up fine with almost 4 yrs occasional use and has worked reliably every time I've used it. Still using the original 4xAA batteries. The label adhesive sticks well on most clean flat surfaces. On curved surfaces I use clear tape to keep them stuck down.
Cons: The LCD window doesn't accurately show what the label will look like before printing but it's close enough.